After completing the training, the participant:
Masters the proven structure of the sales process – from researching customer needs to finalizing the transaction.
Gain the ability to adapt sales techniques to different types of clients (transactional, consultative, entrepreneurial sales).
It will better direct the sales conversation, effectively managing the customer’s attention and emphasizing the value of the offer.
Learn to create effective value propositions that respond to real customer needs.
You will receive sales tools and checklists to help you in your daily work.
Sales is not just a talent, but also a set of specific competencies that require development and improvement.
Benefits or why is it worth it?
For the participant:
increased effectiveness in conducting sales conversations, the ability to precisely examine customer needs and tailor the offer, as well as greater confidence in interacting with customers.
For the company:
better sales conversion, improved customer service quality, more closed deals and increased sales team engagement thanks to proven tools and processes.
Who is this training for ?
- Sales professionals with varying levels of experience – both beginners and experienced salespeople.
- Sales representatives, account managers, customer advisors.
- Sales managers who want to systematize their team’s knowledge.
- Entrepreneurs and self-employed people who want to better sell their products and services.
What will you find in the training?
Preparing for the sales process – understanding the basics and stages of sales.
Customer needs research – customer analysis techniques in transactional, consultative and entrepreneurial sales.
Directing your own and your customer’s attention – how to manage a sales conversation and build engagement.
Aspirational communication across various sales models – how to influence customer decisions and build relationships.
Developing a solution proposal – creating valuable offers for customers.
Presenting the value proposition – how to effectively present an offer to lead to a purchasing decision.
Additionally, participants receive checklists and sales tools, such as consultative selling questions, 10 personal sales standards, and case studies and interactive exercises that help in the practical application of knowledge.
Engagement mechanisms and training methods used in the course
The “Effective Sales Training” training is designed to provide practical sales skills development for both beginners and experienced salespeople. Each module combines solid knowledge with refresher exercises and expert materials. The course includes:
Video with an Expert – Key topics are discussed by an experienced sales practitioner, who shares proven tips and examples from everyday sales practice. This allows participants to not only learn the theory but also understand its application in real-world situations.
Interactive exercises and checklists – allow you to practice specific sales techniques (e.g., needs analysis, conversation management, offer presentation) and apply them in your daily work.
Case studies and simulations – participants analyze real sales situations from various models (transactional, advisory, entrepreneurial), making decisions and learning by doing.
Modular content layout – the training consists of six thematic blocks that can be completed in any order – allowing you to tailor your learning to your own needs and level of experience.
Implementation support materials – the course includes ready-made tools for use at work (e.g. checklists, communication standards, sets of sales questions) that can be implemented immediately after completing a given module.
Summary test – at the end of the training, the participant tests their knowledge in a practical test consisting of 10 questions, which helps to organize and consolidate key content.
Duration – 1.5 hours