{"id":7918,"date":"2024-01-25T13:11:41","date_gmt":"2024-01-25T12:11:41","guid":{"rendered":"https:\/\/www.e-learning.pl\/?post_type=e-wiedza&p=7918"},"modified":"2024-01-25T16:01:13","modified_gmt":"2024-01-25T15:01:13","slug":"case-stufy-mobile-application-for-product-knowledge-for-medical-representatives","status":"publish","type":"e-wiedza","link":"https:\/\/www.e-learning.pl\/en\/e-knowledge\/case-stufy-mobile-application-for-product-knowledge-for-medical-representatives\/","title":{"rendered":"Mobile application for product knowledge for medical representatives"},"content":{"rendered":"\n
<\/div>\n\n\n

Client \u2013 pharmaceutical company\u200b<\/h2>\n\n\n
\n
\"\"<\/figure>\n<\/figure>\n\n\n\n
<\/div>\n\n\n

Client’s Need<\/h2>\n
    \n
  • The need for rapid delivery of product knowledge to medical representatives in an on-<\/span>demand\u00a0model.<\/span>\u200b<\/li>\n
  • \u00a0Knowledge resources in a modern, attractive format, not only in terms of functionality but\u00a0<\/span>also\u00a0visually.\u00a0<\/span>\u200b<\/li>\n
  • Providing knowledge tests as part of ad-hoc training processes and in a model of\u00a0<\/span>voluntary knowledge\u00a0checking.\u00a0<\/span>\u200b<\/li>\n
  • The possibility of constant and intuitive construction and updating of knowledge and test\u00a0<\/span>modules by the product training department (without the involvement of external suppliers)<\/span>\u200b<\/li>\n<\/ul>\n\n\n
    <\/div>\n\n\n

    Proposed Solution\u200b<\/h2>\n
      \n
    • Responsive educational environment based on\u00a0<\/span>skills@work<\/span>.\u00a0<\/span>\u200b<\/li>\n
    • Flexible user account management.\u00a0<\/span>\u200b<\/li>\n
    • Quick and intuitive creation of a product knowledge library by content editors.\u00a0<\/span>\u200b<\/li>\n
    • Various electronic formats such as PDF, video, audio, graphic files.\u00a0<\/span>\u200b<\/li>\n
    • Ability to publish resources in an open model and within selective paths.\u00a0<\/span>\u200b<\/li>\n
    • Creation of dedicated product paths by individuals responsible for the sales of a specific line\u00a0<\/span>of drugs.\u00a0<\/span>\u200b<\/li>\n
    • Test module managed by the product training department.\u00a0<\/span>\u200b<\/li>\n
    • Reporting, monitoring on demand.<\/span>\u200b<\/li>\n<\/ul>\n\n\n
      <\/div>\n\n\n

      Achieved<\/span><\/span>\u00a0<\/span><\/span>results<\/span><\/span>\u00a0<\/span><\/span><\/h2>\n
        \n
      • Since the launch of the application, the number of people using the provided resources\u00a0<\/span>increased by\u00a0<\/span>47% compared to the number\u00a0<\/span><\/b>of people who used traditional trainings and\u00a0<\/span>product presentations published on the company’s LMS platform during the first quarter\u00a0<\/span>of its\u00a0use.\u00a0<\/span>\u200b<\/li>\n
      • A survey conducted to evaluate the application among its users showed that\u00a0<\/span>79% of the\u00a0<\/span><\/b>respondents\u00a0<\/span><\/b>among all medical representatives positively rated the new knowledge\u00a0<\/span>platform.\u00a0<\/span>\u200b<\/li>\n
      • 71% pointed out mobility\u00a0<\/span><\/b>as an advantage – the ability to access resources at a time of\u00a0<\/span>their choice on\u00a0tablets.<\/span>\u200b<\/li>\n
      • 68% of respondents<\/span><\/b>\u00a0indicated the high attractiveness of materials and interface, as well\u00a0<\/span>as the ease of searching for information<\/span><\/li>\n<\/ul>\n\n\n
        <\/div>\n\n\n\n
        \n
        \"\"<\/figure>\n<\/figure>\n\n\n

        Work is underway to launch the English and German versions of the application and resources for the EU market.\u200b<\/p>","protected":false},"excerpt":{"rendered":"

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