{"id":17931,"date":"2025-05-16T10:43:28","date_gmt":"2025-05-16T08:43:28","guid":{"rendered":"https:\/\/www.e-learning.pl\/offer\/ready-made-e-trainings\/strategia-blekitnego-oceanu\/"},"modified":"2025-08-22T12:13:08","modified_gmt":"2025-08-22T10:13:08","slug":"blue-ocean-strategy","status":"publish","type":"page","link":"https:\/\/www.e-learning.pl\/en\/offer\/ready-made-e-trainings\/blue-ocean-strategy\/","title":{"rendered":"Blue Ocean Strategy"},"content":{"rendered":"<section id=\"single-banner-block_fb893234b60e38f970f5538f11759391\" class=\"single-banner\">\n    <div class=\"single-banner__container\" style=\"background-image: url(https:\/\/www.e-learning.pl\/wp-content\/uploads\/2025\/04\/frame-13-1-scaled.webp)\">\n        <div class=\"single-banner__content\">\n            <div class=\"single-banner__text\">\n                <h1 style=\"margin: 0cm; line-height: normal;\">Blue Ocean Strategy<\/h1>\n<p>Is competition limiting your company&#8217;s growth?<\/p>\n<p>Most companies operate in a fiercely competitive environment, vying for the same resources, customers, and markets. Sometimes it seems that the only path to success is better pricing, aggressive marketing, or increased scale. But what if there&#8217;s another path\u2014one that allows for the creation of a new, undistorted market where competition ceases to matter?  <\/p>\n<p>Companies that adopt a Blue Ocean Strategy don&#8217;t struggle to survive in a crowded market (red ocean), but instead create their own niches and address new customer needs. This approach allows for an innovative approach to value and avoids cutthroat competition. <\/p>\n            <\/div>\n            <div class=\"single-banner__buttons\">\n                    <a href=\"#formularz\" class=\"single-banner__button\">\n        Ask for an offer    <\/a>\n                                    <a href=\"https:\/\/ftp.e-learning.pl\/DEMO_Strategia_BO\/story.html\"\n                        class=\"single-banner__buttonnd\" target=\"_blank\">Watch the demo<\/a>\n                                \n                            <\/div>\n        <\/div>\n        \n    <a target=\"_blank\" href=\"https:\/\/ftp.e-learning.pl\/DEMO_Strategia_BO\/story.html\" class=\"single-banner__image\">\n        <img decoding=\"async\" src=\"https:\/\/www.e-learning.pl\/wp-content\/uploads\/2025\/05\/Group-12-12.png\" alt=\"\" \/>\n    <\/a>\n    <\/div>\n<\/section>\n\n<style>\n    .single-banner {\n        display: flex;\n        justify-content: center;\n        margin-bottom: 64px;\n    }\n\n    .single-banner__container {\n        max-width: 1350px;\n        width: 100%;\n        padding: 80px 100px;\n        display: flex;\n        justify-content: space-between;\n        background-size: contain;\n        background-repeat: no-repeat;\n        background-position: calc(100% - 35px);\n    }\n\n\n    .single-banner__content {\n        width: 45%;\n        padding-top: 64px;\n\n    }\n\n\n\n    .single-banner__content h1 {\n        font-size: 62px;\n        margin-bottom: 20px;\n    }\n\n    .single-banner__image {\n        width: 55%;\n    }\n\n    .single-banner__image img {\n        width: 100%;\n        object-fit: contain;\n    }\n\n    @media (max-width: 1250px) {\n        .single-banner {\n         margin-bottom: 24px;\n        }\n        .single-banner__container {\n            flex-direction: column;\n            align-items: center;\n            background-image: none !important;\n            padding: 32px 16px;\n            gap:16px;\n        }\n\n       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.single-banner__buttons a.single-banner__buttonnd {\n        display: flex;\n        -webkit-box-pack: center;\n        -ms-flex-pack: center;\n        justify-content: center;\n        -webkit-box-align: center;\n        -ms-flex-align: center;\n        align-items: center;\n        background-color: transparent;\n        border: 1px solid #EAEAEA;\n        border-radius: 25px;\n        font-weight: 400;\n        font-size: 20px;\n        line-height: 22px;\n        padding: 12px 32px;\n        text-decoration: none;\n        text-align: center;\n        color: #000;\n        -webkit-transition: .3s;\n        transition: .3s;\n\n    }\n\n    .single-banner__buttons a.single-banner__buttonnd:hover {\n        background-color: #e8e8e8;\n        color: #000;\n    }\n\n    .single-banner__buttons {\n        display: flex;\n        margin-top: 32px;\n        gap: 16px;\n    }\n\n    @media (max-width: 768px) {\n        .single-banner__buttons {\n           flex-direction: column;\n        }\n        .single-banner__buttons a.single-banner__buttonnd, \n        .single-banner__buttons a.single-banner__button {\n            width: 100%;\n        }\n    }\n<\/style>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h5 style=\"text-align: center;\">How to create your own market instead of fighting the competition?<\/h5>\n<p style=\"text-align: center;\">This training will help you understand how Blue Ocean Strategy works and how to implement it in practice.<\/p>\n<\/div><\/div>\n\n\n<section id=\"window-blocks-block_445cf20109b30201d4a86101405b3310\" class=\"window-blocks\">\n    <div class=\"window-blocks__container\" style=\"background-color: ;\">\n        <div class=\"window-blocks__text\">\n            <h5 style=\"text-align: center;\">What will you learn?<\/h5>\n        <\/div>\n                    <div class=\"window-blocks__items\">\n                                    <div class=\"window-blocks__item\">\n                                                <img decoding=\"async\" src=\"https:\/\/www.e-learning.pl\/wp-content\/uploads\/2025\/04\/Shield_Check.svg\" alt=\"\" \/>\n                        <p class=\"desc\">\n                            What is the difference between red and blue ocean strategy?                        <\/p>\n                    <\/div>\n                                    <div class=\"window-blocks__item\">\n                                                <img decoding=\"async\" src=\"https:\/\/www.e-learning.pl\/wp-content\/uploads\/2025\/04\/trending-topic-1.svg\" alt=\"\" \/>\n                        <p class=\"desc\">\n                            How to create value innovation that will make customers choose your solution.                        <\/p>\n                    <\/div>\n                                    <div class=\"window-blocks__item\">\n                                                <img decoding=\"async\" src=\"https:\/\/www.e-learning.pl\/wp-content\/uploads\/2025\/04\/Shield.svg\" alt=\"\" \/>\n                        <p class=\"desc\">\n                            What elements make up an effective strategy and how to apply them.                        <\/p>\n                    <\/div>\n                                    <div class=\"window-blocks__item\">\n                                                <img decoding=\"async\" src=\"https:\/\/www.e-learning.pl\/wp-content\/uploads\/2025\/04\/Water_Drop.svg\" alt=\"\" \/>\n                        <p class=\"desc\">\n                            What are the 6 ways to create a Blue Ocean Strategy?                        <\/p>\n                    <\/div>\n                            <\/div>\n        \n    <\/div>\n<\/section>\n<style>\n    .window-blocks {\n        display: flex;\n        justify-content: center;\n    }\n\n    .window-blocks__container {\n        max-width: 1350px;\n        width: 100%;\n        padding: 80px 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width: 42px;\n        object-fit: contain;\n        height: 42px;\n    }\n    .window-blocks__item p {\n       margin-bottom: 0;\n    }\n    \n<\/style>\n\n<section id=\"quote-block_9a8bbd88c159817484fdd482bb58e75b\" class=\"quote\">\n    <div class=\"quote__container\">\n        <div class=\"quote__icon\">\n            <svg width=\"288\" height=\"90\" viewBox=\"0 0 288 90\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <g clip-path=\"url(#clip0_0_1)\">\n                    <circle cx=\"143\" cy=\"37\" r=\"22\" fill=\"white\" \/>\n                    <path\n                        d=\"M153.525 52.26C147.16 58.2 137.161 57.88 131.198 51.54C125.235 45.2 125.556 35.24 131.921 29.3C138.285 23.36 148.285 23.68 154.248 30.02C160.211 36.36 159.89 46.32 153.525 52.26ZM170.15 70.28C186.534 54.98 187.377 29.36 172.017 13.04C166.676 7.35999 160.071 3.55999 153.043 1.65999C150.011 0.619988 146.738 0.0399882 143.325 -1.18429e-05C121.159 -0.280012 102.225 17.38 101.08 39.44C99.6347 67.02 120.918 89.64 148.626 90C159.809 90.14 170.451 87.36 179.808 82.38C172.519 82.98 165.09 81.48 158.545 77.9C162.721 76.1 166.656 73.56 170.15 70.3V70.28Z\"\n                        fill=\"url(#paint0_linear_0_1)\" \/>\n                <\/g>\n                <path d=\"M84 45H0\" stroke=\"#D9D9D9\" \/>\n                <path d=\"M288 45H204\" stroke=\"#D9D9D9\" \/>\n                <defs>\n                    <linearGradient id=\"paint0_linear_0_1\" x1=\"120\" y1=\"-1.37715e-07\" x2=\"142.01\" y2=\"90.005\"\n                        gradientUnits=\"userSpaceOnUse\">\n                        <stop stop-color=\"#26E4FE\" \/>\n                        <stop offset=\"1\" stop-color=\"#019EE3\" \/>\n                    <\/linearGradient>\n                    <clipPath id=\"clip0_0_1\">\n                        <rect width=\"82\" height=\"90\" fill=\"white\" transform=\"translate(101)\" \/>\n                    <\/clipPath>\n                <\/defs>\n            <\/svg>\n        <\/div>\n        <div class=\"quote__text\">\n            <p>\n                            <\/p>\n        <\/div>\n    <\/div>\n<\/section>\n<style>\n    .quote {\n        display: flex;\n        justify-content: center;\n    }\n\n    .quote__container {\n        max-width: 1350px;\n        width: 100%;\n        padding: 0px 100px;\n        display: flex;\n        flex-direction: column;\n        align-items: center;\n        gap: 12px;\n    }\n\n    .quote__icon {\n        display: flex;\n        justify-content: center;\n        width: 100%;\n\n    }\n\n    .quote__icon img {\n        max-width: 100%;\n        object-fit: contain;\n    }\n\n    @media (max-width: 1250px) {\n        .quote__container {\n            padding: 0px 16px;\n            gap: 12px;\n        }\n    }\n\n    .quote__items {\n        display: flex;\n        flex-wrap: wrap;\n        gap: 24px;\n        justify-content: center;\n    }\n\n    .quote__item {\n        width: calc(33.33% - 16px);\n        display: flex;\n        flex-direction: column;\n        padding: 32px;\n        border: 1px solid #EAEAEA;\n        gap: 16px;\n        border-radius: 24px;\n\n    }\n\n    @media (max-width: 900px) {\n        .quote__item {\n            width: calc(50% - 12px);\n            padding: 24px;\n        }\n    }\n\n    @media (max-width: 650px) {\n        .quote__item {\n            width: 100%;\n        }\n    }\n\n    .quote__item img {\n        width: 42px;\n        object-fit: contain;\n        height: 42px;\n    }\n\n    .quote__text p {\n        margin-bottom: 0;\n        font-family: \"Bai Jamjuree\";\n        font-weight: 500;\n        font-size: 40px;\n        line-height: 1.4;\n        text-align: center;\n        color: #000;\n        margin-bottom: 0;\n    }\n\n    @media (max-width: 1000px) {\n        .quote__text p {\n            font-size: 24px;\n        }\n    }\n<\/style>\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section id=\"tab-gradients-block_a97e4dfe22deb0447a486ded8762e8d3\" class=\"tab-gradients\">\n    <div class=\"tab-gradients__container\">\n        <div class=\"tab-gradients__text\">\n            <h5 style=\"text-align: left;\">Benefit or why is it worth it?<\/h5>\n        <\/div>\n                                    <div class=\"tab-gradients__item\">\n                    <div class=\"tab-gradients__item-image\" style=\"border-color: #019ee3\">\n                                                <img decoding=\"async\" src=\"https:\/\/www.e-learning.pl\/wp-content\/uploads\/2025\/04\/mask-group-1.webp\" alt=\"\" \/>\n                    <\/div>\n                    <div class=\"desc\">\n                        <p><strong>For the participant:<\/strong><\/p>\n<p> You will learn specific tools for building new market space.<\/p>\n<p> You will learn how to think innovatively and avoid the pitfalls of competition.<\/p>\n<p> You will receive inspiring examples of companies that have successfully implemented this strategy.<\/p>\n                    <\/div>\n                <\/div>\n                            <div class=\"tab-gradients__item\">\n                    <div class=\"tab-gradients__item-image\" style=\"border-color: #26e4fe\">\n                                                <img decoding=\"async\" src=\"https:\/\/www.e-learning.pl\/wp-content\/uploads\/2025\/04\/mask-group-2.webp\" alt=\"\" \/>\n                    <\/div>\n                    <div class=\"desc\">\n                        <p><strong>For the company:<\/strong><\/p>\n<p> The ability to create a unique offer without having to compete on price.<\/p>\n<p> Increasing profitability by delivering real value to customers.<\/p>\n<p> Greater business stability thanks to operating in an uninterrupted market.<\/p>\n                    <\/div>\n                <\/div>\n                    \n    <\/div>\n<\/section>\n<style>\n    .tab-gradients {\n        display: flex;\n        justify-content: center;\n    }\n\n    .tab-gradients__container {\n        max-width: 1350px;\n        width: 100%;\n        padding: 80px 100px;\n        display: flex;\n        gap: 24px;\n        background: linear-gradient(180deg, rgba(216, 243, 255, 1) 0%, rgba(216, 243, 255, 0) 100%);\n        border-radius: 24px;\n    }\n\n    .tab-gradients__item {\n        width: calc(33.33% - 16px);\n\n    }\n\n    .tab-gradients__item .desc {\n        background: #F7F7F7;\n        border-radius: 0 0 20px 20px;\n        padding: 32px;\n    }\n\n    .tab-gradients__text {\n        display: flex;\n        align-items: center;\n        width: calc(33.33% - 16px);\n\n    }\n\n    .tab-gradients__item-image {\n        border-bottom: 12px solid;\n        display: flex;\n    }\n\n    .tab-gradients__item-image img {\n        width: 100%;\n        height: 86px;\n        border-radius: 20px 20px 0 0;\n        object-fit: cover;\n    }\n\n    @media (max-width: 1250px) {\n        .tab-gradients__container {\n            padding: 32px 16px;\n            gap: 12px;\n        }\n    }\n\n    @media (max-width: 850px) {\n        .tab-gradients__container {\n            flex-direction: column;\n            margin-top: 32px;\n        }\n\n        .tab-gradients__item {\n            width: 100%;\n\n        }\n\n        .tab-gradients__text {\n            width: 100%;\njustify-content: center;\n        }\n        .tab-gradients__text h5{\n          text-align: center!important;\n\n        }\n    }\n<\/style>\n\n<section id=\"text-image-block_09fba85a433b2ee41f998d2c6abf7ceb\" class=\"text-image\">\n    <div class=\"text-image__container right\">\n\n        <div class=\"text-image__image\">\n                        <img decoding=\"async\" src=\"https:\/\/www.e-learning.pl\/wp-content\/uploads\/2025\/05\/group-13-14.png\" alt=\"\" \/>\n        <\/div>\n\n        <div class=\"text-image__text\">\n            <h5>Who is this training for?<\/h5>\n<p>This training is for you if:<\/p>\n<ul>\n<li>Want to learn how to avoid direct competition?<\/li>\n<li>Are you looking for a way to create an innovative offer?<\/li>\n<li>You are interested in modern business and marketing strategies.<\/li>\n<\/ul>\n            <div class=\"text-image__buttons\">\n                    <a href=\"#formularz\" class=\"text-image__button\">Ask for an offer<\/a>\n                                    <a href=\"https:\/\/ftp.e-learning.pl\/DEMO_Strategia_BO\/story.html\"\n                        class=\"text-image__buttonnd\" target=\"_blank\">Watch the demo<\/a>\n                            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n<style>\n    .text-image {\n        display: flex;\n        justify-content: center;\n    }\n\n    .text-image__container {\n        max-width: 1350px;\n        width: 100%;\n        padding: 48px 100px;\n        display: flex;\n        align-items: center;\n        gap: 64px;\n    }\n\n\n\n    .text-image__image {\n        width: 52%;\n\n    }\n\n    .text-image__text {\n        width: 48%;\n    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    .text-image__buttons a.text-image__buttonnd,\n        .text-image__buttons a.text-image__button {\n            width: 100%;\n        }\n    }\n<\/style>\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section id=\"window-blocks-block_66ad000e44f851ec61fe15b129696528\" class=\"window-blocks\">\n    <div class=\"window-blocks__container\" style=\"background-color: #F7F7F7;\">\n        <div class=\"window-blocks__text\">\n            <h5 style=\"text-align: center;\">What will you find in the training?<\/h5>\n        <\/div>\n                    <div class=\"window-blocks__items\">\n                                    <div class=\"window-blocks__item\">\n                                                <img decoding=\"async\" src=\"https:\/\/www.e-learning.pl\/wp-content\/uploads\/2025\/04\/Shield_Check.svg\" alt=\"\" \/>\n                        <p class=\"desc\">\n                            Comparison of red and blue ocean strategies.                        <\/p>\n                    <\/div>\n                                    <div class=\"window-blocks__item\">\n                                                <img decoding=\"async\" src=\"https:\/\/www.e-learning.pl\/wp-content\/uploads\/2025\/04\/trending-topic-1.svg\" alt=\"\" \/>\n                        <p class=\"desc\">\n                            Key principles of value innovation.                        <\/p>\n                    <\/div>\n                                    <div class=\"window-blocks__item\">\n                                                <img decoding=\"async\" src=\"https:\/\/www.e-learning.pl\/wp-content\/uploads\/2025\/04\/Shield.svg\" alt=\"\" \/>\n                        <p class=\"desc\">\n                            Strategy Canvas \u2013 a tool for designing competitive advantage.                        <\/p>\n                    <\/div>\n                                    <div class=\"window-blocks__item\">\n                                                <img decoding=\"async\" src=\"https:\/\/www.e-learning.pl\/wp-content\/uploads\/2025\/04\/Water_Drop.svg\" alt=\"\" \/>\n                        <p class=\"desc\">\n                            6 ways to create a blue ocean strategy.                        <\/p>\n                    <\/div>\n                                    <div class=\"window-blocks__item\">\n                                                <img decoding=\"async\" src=\"https:\/\/www.e-learning.pl\/wp-content\/uploads\/2025\/05\/Users_Groupe.svg\" alt=\"\" \/>\n                        <p class=\"desc\">\n                            Examples of companies that have achieved success with this approach.                        <\/p>\n                    <\/div>\n                            <\/div>\n        \n    <\/div>\n<\/section>\n<style>\n    .window-blocks {\n        display: flex;\n        justify-content: center;\n    }\n\n    .window-blocks__container {\n        max-width: 1350px;\n        width: 100%;\n        padding: 80px 100px;\n        display: flex;\n        flex-direction: column;\n        gap: 24px;\n        border-radius: 25px;\n    }\n\n    @media (max-width: 1250px) {\n        .window-blocks__container {\n            padding: 32px 16px;\n            gap:12px;\n        }\n    }\n\n    .window-blocks__items {\n        display: flex;\n        flex-wrap: wrap;\n        gap: 24px;\n        justify-content: center;\n    }\n\n    .window-blocks__item {\n        width: calc(33.33% - 16px);\n        display: flex;\n        flex-direction: column;\n        padding:32px;\n        border:1px solid #EAEAEA;\n        gap: 16px;\n        border-radius: 24px;\n        background-color: white;\n        \n    }\n    @media (max-width: 900px) {\n        .window-blocks__item { \n            width: calc(50% - 12px);\n            padding:24px;\n        }   \n    }\n    @media (max-width: 650px) {\n        .window-blocks__item { \n            width: 100%;\n        }   \n    }\n    .window-blocks__item img {\n        width: 42px;\n        object-fit: contain;\n        height: 42px;\n    }\n    .window-blocks__item p {\n       margin-bottom: 0;\n    }\n    \n<\/style>\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section id=\"faq-text-block_fb0caf6eaf13808263b2be417bdb9a1c\" class=\"faq-text\">\n    <div class=\"faq-text__container\">\n        <div class=\"faq-text__text\">\n            <h5 style=\"text-align: left;\">Engagement mechanisms and training methods used in the course<\/h5>\n<p>The training was designed to ensure participants not only understand the Blue Ocean concept but also translate it into concrete actions within their own companies. The content is structured and delivered in a practical, inspiring manner. The course utilizes:  <\/p>\n        <\/div>\n                    <div class=\"faq-text__items\">\n                                    <div class=\"faq-text__item\">\n                        <div class=\"faq-text__item-text\">\n                            <p>Examples of companies using Blue Ocean Strategy \u2013 participants analyze real-world success stories that illustrate the use of value innovation and avoiding direct competition.<\/p>\n                        <\/div>\n                        <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M5 15L12 8L19 15\" stroke=\"#007AFF\" stroke-width=\"2\" stroke-linecap=\"round\"\n                                stroke-linejoin=\"round\" \/>\n                        <\/svg>\n\n                    <\/div>\n                                    <div class=\"faq-text__item\">\n                        <div class=\"faq-text__item-text\">\n                            <p>Modular content layout \u2013 the course leads step by step through key concepts: differences between strategies, strategy canvas, 6 paths to innovation, thanks to which the participant can easily follow the structure of the material.<\/p>\n                        <\/div>\n                        <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M5 15L12 8L19 15\" stroke=\"#007AFF\" stroke-width=\"2\" stroke-linecap=\"round\"\n                                stroke-linejoin=\"round\" \/>\n                        <\/svg>\n\n                    <\/div>\n                                    <div class=\"faq-text__item\">\n                        <div class=\"faq-text__item-text\">\n                            <p>Elements of reflection and analysis of one\u2019s own business situation \u2013 participants are encouraged to relate the concepts discussed to their organization and identify potential areas of innovation.<\/p>\n                        <\/div>\n                        <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M5 15L12 8L19 15\" stroke=\"#007AFF\" stroke-width=\"2\" stroke-linecap=\"round\"\n                                stroke-linejoin=\"round\" \/>\n                        <\/svg>\n\n                    <\/div>\n                                    <div class=\"faq-text__item\">\n                        <div class=\"faq-text__item-text\">\n                            <p>Graphical Strategic Tools \u2013 the course introduces, among other things, the strategy canvas as a visual tool for designing and comparing market offerings. <\/p>\n                        <\/div>\n                        <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M5 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