How to create your own market instead of fighting the competition?
This training will help you understand how Blue Ocean Strategy works and how to implement it in practice.
What will you learn?
What is the difference between red and blue ocean strategy?
How to create value innovation that will make customers choose your solution.
What elements make up an effective strategy and how to apply them.
What are the 6 ways to create a Blue Ocean Strategy?
Benefit or why is it worth it?
For the participant:
You will learn specific tools for building new market space.
You will learn how to think innovatively and avoid the pitfalls of competition.
You will receive inspiring examples of companies that have successfully implemented this strategy.
For the company:
The ability to create a unique offer without having to compete on price.
Increasing profitability by delivering real value to customers.
Greater business stability thanks to operating in an uninterrupted market.
Who is this training for?
This training is for you if:
- Want to learn how to avoid direct competition?
- Are you looking for a way to create an innovative offer?
- You are interested in modern business and marketing strategies.
What will you find in the training?
Comparison of red and blue ocean strategies.
Key principles of value innovation.
Strategy Canvas – a tool for designing competitive advantage.
6 ways to create a blue ocean strategy.
Examples of companies that have achieved success with this approach.
Engagement mechanisms and training methods used in the course
The training was designed to ensure participants not only understand the Blue Ocean concept but also translate it into concrete actions within their own companies. The content is structured and delivered in a practical, inspiring manner. The course utilizes:
Examples of companies using Blue Ocean Strategy – participants analyze real-world success stories that illustrate the use of value innovation and avoiding direct competition.
Modular content layout – the course leads step by step through key concepts: differences between strategies, strategy canvas, 6 paths to innovation, thanks to which the participant can easily follow the structure of the material.
Elements of reflection and analysis of one’s own business situation – participants are encouraged to relate the concepts discussed to their organization and identify potential areas of innovation.
Graphical Strategic Tools – the course introduces, among other things, the strategy canvas as a visual tool for designing and comparing market offerings.
Topical Summaries – Each section concludes with a concise summary that helps reinforce key concepts and prepares you for further practical application.
