25 January 2024

Gamification in IT solutions sales


A large IT company, an IT solutions integrator, one of the 6 largest technology companies in this market.

Sales structure, sales are carried out within technology departments such as networks, security, hardware, application solutions.

  • Sales department dedicated to the area of specialization.
  • Project implementation department, support and process administration department. 
  • For the purposes, a specified percentage of joint sales is set – integrated IT solutions for the customer, rewarding cooperation between departments and building high-margin IT projects.

Client’s need

Actions carried out based on gamification mechanisms

Actions carried out based on gamification mechanisms

Achieved results – change

PROJECT GOAL: Increase the share of sales of highly specialized solutions for the company’s key clients based on integration from the level of 4%.


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