Product and  ​Sales Training​

Determinants​

Approach

• Due to the territorial dispersion of the trainees, the application of e-learning mechanisms is used.​
• The project is divided into two parts: one dedicated to branch directors and one dedicated to advisors.​
• As part of the section dedicated to branch directors, traditional training focused on implementing skills acquired by subordinates through: appropriate communication of the project in the branch, sales coaching, enforcing the execution of implementation tasks.​
• As part of the section dedicated to advisors, e-learning training (in product knowledge and sales skills) complemented by implementation tasks.​
• The project is supplemented by an internal communication program and a motivational program.

Solution

Result

• Participation in the program and completion of e-trainings – over 90% of the representatives of the target group.​
• Increase in the sales of the financial product by 300% within 6 months from the launch of the program.​